September 2007

Meet Kerry!!!

We would like you to meet one of our newest team members Kerry and enjoy a training session for $35. Don't pass up this great opportunity to meet one of Fitnessology's finest!
See the Front Desk to schedule today!

Cancellation Policy

Effective September 1st, our cancellation policy will be changing. 48 hours will still be the window with 7 days to reschedule. If you "NO SHOW" to an appointment, you will automatically be charged.
Please feel free to see the front desk or call 430-1348 with any questions or concerns.

Dis-infomercial

You’ve probably seen those half-hour-long commercials, called infomercials, which run on late-light television. They sell things like rotisseries, household cleaners, and weight-loss pills. And you’ve probably wondered whether the hyperactive hosts and guests are for real and whether the products they’re touting really work. So did NBC’s “Dateline” magazine show. In 2004, the program decided to find out how easy-or hard-it would be to make a fraudulent infomercial for a bogus dietary supplement. Too easy, it turned out. (The segment is at www.msnbc.msn.com.id/14856571/.) First, “Dateline” created phony product-Moisturol-by filling capsules with Nestle Nesquik cocoa powder. Then it made up a phony claim-that the pills smooth away wrinkles by moisturizing the skin from the inside out. Finally, it created a phony company to market Moisturol and contacted companies that make infomercials. A West Coast firm agreed to produce a half-hour program extolling the benefits of Moisturol, even though the company was repeatedly told that no studies showed that it worked, and that consumers who used it were not likely to see dramatic results. That didn’t matter to the company, as long as some consumers believed that Moisturol worked. All the infomercial needed was an expert to recommend Moisturol. “You’re gonna want somebody in a white coat saying it works and it’s safe,” the producer explained to the undercover reporter. Is that hard to find? Asked “Dateline.” “It’s never a question of can you find somebody,” the producer replied. “It’s a question of how good are they. And how much do they want…Everybody has their price.” What about getting into trouble with the federal Trade Commission, which regulates advertising? “You won’t have to worry about the FTC if [Moisturol] doesn’t hurt people,” the producer said. “We know exactly what you can say, what you can’t say…and what you can say in a way that they’re not gonna come after you.” Four months and $140,000 later, the infomercial was ready. An attractive television actress hired for $50 each posed as satisfied customers. (“I would feel my cheeks and they were like velvety smooth and I’d go, ‘Wow, this is just totally amazing!’” said one.) And, for a $5,000 fee, the chief of dermatology at a Santa Monica hospital praised Moisturol eight times in the infomercial, despite knowing nothing about it. When “Dateline” later asked the dermatologist why she endorsed Moisturol, all she could offer was: “I don’t know. I guess it seemed like a good idea at the time.” The infomercial never aired.

Chocolate and Blood Pressure

Just what you wanted to hear. Eating only 30 calories a day of dark-but not white-chocolate for 18 weeks lowered blood pressure by 2 or 3 points in a study of 44 middle-aged and older adults with either high blood pressure or prehypertension. That’s equal to just 11/2 Special Dark Hershey’s Kisses (though the German researchers didn’t use Hershey’s). The dark-chocolate eaters had higher blood levels of S-nitrosoglutathione, which relaxes blood vessels. That could explain how dark chocolate lowers blood pressure.
WHAT TO DO: It would be nice if chocolate lowered blood pressure. But these findings need to be replicated, especially because the study wasn’t double blind. (The participants knew whether they were getting dark or white chocolate.) In the meantime, don’t use the results as an excuse to eat bigger servings of calorie-dense chocolate. While the people in this study ate too little chocolate to affect their weight, an overenthusiastic chocolate eater could get carried away. And being overweight can boost blood pressure. And don’t assume that the same results apply to milk chocolate or chocolate coating, cake, or ice cream. None of them were tested.

Law #5 Consistency rules

Roughly 10% of the calories you eat are used to fuel digestion. Because of that, waiting more often seems like a brilliant way to keep your metabolism going strong-which is why many nutrition experts have drilled into our heads to eat six small meals during the day instead of three big ones. But medical research supporting frequent mini-meals is scant. If you eat six times a day while trying to keep to, say, 1,100 calories, pint-sized meals won’t necessarily satisfy. And it doesn’t work for everyone. The hungrier you are, the more opportunity you find for unscheduled feedings.
MAKE IT WORK FOR YOU:
Standardize your eating habits. However many times you eat, do it the same way every day. A British study found that women who ate the same number of meals each day ate fewer calories than those who didn’t. Plus, when the women ate inconsistently, that handy metabolism-fueling trick didn’t kick in as strongly. Foods that keep you feeling full longer make it easier to stay consistent. You already know about fiber-but slow-burning protein works, too. A study from the University Of Washington School Of Medicine found that people who are a high-protein diet staved off hunger pangs and ate fewer calories throughout the day. Beat the constant need to eat with foods like low-fat yogurt and fresh fruit, a hard-boiled egg with whole-grain toast, or peanut butter on celery sticks.

100 Tips to becoming a healthier you!

86. Eat slowly and savor what you are eating.
87. Have an apple before dinner
88. Try nonfat milk instead of whole. It has 100 less calories in every 2 cups
89. Find an exercise buddy.
90. Look for walks, runs, health screenings and other healthy events in your community.

“Movement is a medicine for creating change in a person’s physical, emotional, and mental states.” ~Carol Welch